This Privacy Policy describes how Managed Energy Systems, LLC, doing business as Vurge (“Vurge,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website at vurgeco.com, use our services, or interact with our marketing activities. Please read this policy carefully. By using our website or services, you agree to the practices described herein. 

1. Information We Collect 

1a. Information You Provide Directly 

We collect information you provide when you fill out forms on our website, request a utility bill review, download resources, or contact us. This may include: 

• Name, job title, and company name 

• Email address and phone number 

• Business address and state of operation 

• Monthly utility spend amounts and utility types (electric, natural gas, water) 

• Number of business locations 

• Industry segment 

• Any other information you choose to provide in form fields or communications 

1b. Information Collected Automatically 

When you visit our website, we automatically collect certain technical information, including: 

• IP address and approximate geographic location 

• Browser type, version, and device information 

• Pages visited, time spent on pages, and navigation patterns 

• Referring URLs and traffic source (including UTM parameters from marketing campaigns) 

• Cookie identifiers and session data 

1c. Business Identification and Intent Data (Important Notice) 

We use third-party visitor identification and intent data services that may identify the company and, in some cases, individuals associated with visits to our website — even when no form is submitted. These services include, but are not limited to: 

• Leadfeeder — an IP-based visitor identification service that matches website visitor IP addresses to company records 

• DataMoon — a visitor identification and intent data platform that uses device graph technology, IP matching, and third-party data partnerships to identify companies and individuals visiting our website and engaging with our LinkedIn advertisements 

• LinkedIn Insight Tag — a tracking pixel provided by LinkedIn that collects data about visitors who have LinkedIn profiles, enabling us to analyze traffic and serve retargeted advertisements 

Through these services, we may identify: 

• The company or organization associated with a website visit 

• Individual names, job titles, and contact information associated with a visit (where available through data partnerships) 

• Behavioral signals such as pages viewed, tools used (including our Utility Savings Calculator), and content downloaded 

• Companies and individuals who have engaged with our LinkedIn advertisements 

Information gathered through these identification services may be used to initiate outbound sales contact via email, phone, or LinkedIn, even if you did not submit a form on our website. 

1d. Utility Savings Calculator 

Our website offers a Utility Savings Calculator tool. When you use this tool, we collect the inputs you provide (utility spend amounts, number of locations, industry type) and the estimated results generated. This data may be used to personalize subsequent outreach and is associated with any contact information you voluntarily provide within or alongside the tool. If you do not provide contact information, your calculator session data may still be associated with your company or individual profile through the identification services described in Section 1c above. 

2. How We Use Your Information 

We use the information we collect for the following purposes: 

• To respond to inquiries and provide our utility billing review and optimization services 

• To initiate and conduct outbound sales outreach to companies and individuals we believe may benefit from our services, including those identified through visitor identification tools 

• To deliver and optimize targeted advertising on LinkedIn and other platforms, including retargeting visitors to our website 

• To personalize sales communications based on your industry, utility spend profile, and engagement with our website and content 

• To send marketing emails and other communications (you may opt out at any time) 

• To analyze website traffic, measure the effectiveness of marketing campaigns, and improve our services 

• To fulfill contractual obligations when you engage Vurge for services 

• To comply with legal obligations 

3. How We Share Your Information 

We do not sell your personal information to third parties. We may share your information in the following circumstances: 

3a. Service Providers and Technology Partners 

We share information with vendors and technology partners who help us operate our business, including: 

• Zoho Corporation — CRM (customer relationship management) and email marketing platform where contact and lead information is stored and managed 

• Leadfeeder — website visitor identification service 

• DataMoon — visitor identification and intent data service 

• LinkedIn — advertising and professional networking platform 

• Squarespace — website hosting platform 

• Other vendors providing services such as document management, scheduling, and analytics.

These service providers are authorized to use your information only as necessary to provide services to us and are subject to their own privacy policies. 

3b. Outbound Sales Partners 

We may provide contact information, including information gathered through visitor identification tools, to our authorized sales partners (such as Abstrakt Marketing Group) for the purpose of conducting outreach about Vurge’s services. These partners act on our behalf and are contractually required to use the information only for this purpose. 

3c. Legal Requirements 

We may disclose your information if required to do so by law, regulation, or valid legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others. 

3d. Business Transfers 

In connection with a merger, acquisition, reorganization, or sale of company assets, your information may be transferred to a successor entity. We will notify you of any such change via notice on our website. 

4. Cookies and Tracking Technologies 

We use cookies, pixel tags, and similar tracking technologies on our website. These technologies help us operate the website, analyze usage, and support our marketing activities. 

4a. Types of Cookies We Use 

•  Analytics cookies: Help us understand how visitors interact with our website (e.g., pages visited, time on site). 

• Marketing cookies: Used to track visitors across websites for advertising purposes, including LinkedIn’s Insight Tag and other advertising pixels. 

• Identification cookies: Support our visitor identification services (Leadfeeder, DataMoon) that help us identify companies and individuals visiting our site. 

4b. Your Cookie Choices 

You may adjust your browser settings to refuse or delete cookies. Note that disabling cookies may affect website functionality. You may also opt out of interest-based advertising through the Network Advertising Initiative (NAI) opt-out tool at optout.networkadvertising.org or the Digital Advertising Alliance opt-out at optout.aboutads.info. 

To opt out of LinkedIn’s use of your data for advertising, visit your LinkedIn privacy settings at linkedin.com/psettings/guest-controls. 

5. LinkedIn Advertising and Retargeting 

We use LinkedIn’s advertising platform, including the LinkedIn Insight Tag, to serve targeted advertisements to professionals on LinkedIn. Through this technology, we may: 

• Retarget visitors who have previously visited our website 

• Build matched audiences from contact lists and website visitor data 

• Create lookalike audiences based on our existing customer profiles 

• Analyze the professional demographics of our website visitors 

LinkedIn collects data through the Insight Tag subject to LinkedIn’s own Privacy Policy, available at linkedin.com/legal/privacy-policy. You can opt out of LinkedIn’s retargeting at linkedin.com/psettings/guest-controls. 

6. B2B Outbound Outreach 

Vurge is a business-to-business (B2B) company. We conduct outbound sales outreach to professionals at companies we believe may benefit from our utility billing optimization services. This outreach may be initiated based on: 

• Information you submitted through a form on our website 

• Identification of your company or individual profile through our visitor identification tools (Leadfeeder, DataMoon) when you visit our website 

• Identification of your company through LinkedIn advertisement engagement data 

• Publicly available professional information, including LinkedIn profiles and company directories 

• Referrals from existing clients or channel partners 

Outreach may be conducted via email, phone, LinkedIn messaging, or direct mail. If you do not wish to receive outreach from Vurge, you may opt out by contacting us at info@vurgeco.com or by using the unsubscribe mechanism in any marketing email you receive. 

7. Data Retention 

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, comply with legal obligations, and resolve disputes. Contact and lead information for individuals who have not become clients is typically reviewed and updated or removed periodically. You may request deletion of your information at any time by contacting us as described in Section 10. 

8. Data Security 

We implement reasonable administrative, technical, and physical security measures designed to protect your information from unauthorized access, loss, theft, or misuse. These measures include access controls, encrypted data transmission, and contractual data security requirements with our service providers. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security. 

9. Your Rights and Choices 

Depending on your location and applicable law, you may have the following rights regarding your personal information: 

• Access: Request a copy of the personal information we hold about you 

• Correction: Request that we correct inaccurate or incomplete information 

• Deletion: Request that we delete your personal information, subject to certain legal exceptions 

• Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in those emails, or contact us directly 

• Opt-out of outbound sales contact: Request that we remove you from our outbound outreach lists by contacting info@vurgeco.com 

• Opt-out of visitor identification: Note that our visitor identification services operate at a network level; individual opt-out is best achieved through the cookie opt-out mechanisms described in Section 4b 

To exercise any of these rights, contact us at info@vurgeco.com. We will respond to verifiable requests within a reasonable timeframe consistent with applicable law. 

10. Third-Party Websites and Links 

Our website may contain links to third-party websites. This Privacy Policy applies only to vurgeco.com and does not cover the privacy practices of any third-party sites. We encourage you to review the privacy policies of any sites you visit. 

11. Children’s Privacy 

Our website and services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately. 

12. Changes to This Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy. 

13. Contact Us 

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: 

Vurge

6600 College Blvd., Suite 310 

Overland Park, KS 66211 

General: info@vurgeco.com